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The Renewal Quote Isn't The One To Beat

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By

Emma Lunn

From the Fool blog

Christmas comes early for Centrica investors

Published in Insurance on 18 July 2008

You've probably seen insurance ads offering to 'beat the renewal quote.' But you can do a lot better than that.

‘35% off when you buy buildings and contents insurance online’ screams Halifax. 

‘We promise to beat your renewal quote’ pledges Privilege.

'Fix your home insurance premiums for three years’ offers Towergate. 

These kinds of messages are commonplace in insurers’ adverts but is it time to look beyond the marketing hype?

Beyond the hype

Insurers that promise to beat your renewal quote are nothing new, especially when it comes to car insurance. At the moment Privilege, Churchill and First Direct are amongst those offering to beat motor renewal quotes.

Trouble is, the renewal quote isn't the one to beat. Insurers generally pull out all the stops to lure in new customers and the first year you’re with them they’ll often offer you a bargain. However they then rely on apathy kicking in, and will usually increase your premium the following year -- even if you haven’t made a claim -- and hope you can’t be bothered switching companies when the renewal notice arrives.

When you start shopping around, you’ll often find that rival insurers will offer you cheaper insurance. Unfortunately it’s not these competitor quotes that Privilege et al are offering to beat, it’s just the inflated renewal quote from your existing insurer.

Alternatively, take Halifax’s offer of a 35% discount on buildings and contents cover bought together online.  It sound great but when you look around pretty much all insurers offer discounts for buildings and contents cover bought jointly, and also for policies purchased online.

For example, over-50s insurer RIAS offers new customers a third off their contents premium when they take out a joint buildings and contents policy. Sainsbury’s Bank offers a 20% discount on combined buildings and contents policies, and Nationwide gives new customers a 20% discount if they buy buildings and contents cover together and a further 10% saving to new customers buying online.

But with discounts being banded about so freely, you have to question whether the premiums on offer were any good to start with? Other insurers offer straightforward cash off the price you pay. For example, at the moment the Post Office is giving £50 cashback on car insurance. But surely if 20 or 30% or £50 can be knocked off randomly the policy was overpriced in the first place?

Fixed premiums

A couple of insurers offer to fix your premiums for a certain amount of time. Towergate -- which sells its insurance products through brokers -- is currently offering to fix home insurance premiums for three years while last September HSBC was giving its mortgage customers the chance to fix their home insurance premiums for five years. Although this may sound tempting, let’s look at the facts and figures.

A quick trawl of some price comparison sites suggests that HSBC is not particularly competitive for home insurance. Covering the contents of my flat with HSBC would set me back £254.84 a year, more than twice the cheapest quote which was £108.49 with Fortis. So supposing I was a HSBC mortgage customer and I’d chosen to fix my premium for five years, I would have paid a total of £1274.20 over five years. If I’d gone with Fortis and paid the same premium for five years I’d have paid £542.45. Even if Fortis doubled its quote from year two onwards I’d still be quids in.

Another point to consider is that if you don’t make any claims on your home insurance, you generally benefit from a no claims discount in future years. But by fixing premiums for future years, householders will be missing out on this discount.

So what should consumers do when they’re looking for a new insurance policy? My advice is simple: don’t fall for cheap marketing tricks. Use a comparison service to compare what you’ll actually pay with each insurer after online and other discounts have been taken into account. And when your policy is due for renewal, don’t naively think your insurance company will reward your loyalty with a cheaper premium. It won’t. So be prepared to ditch and switch.

More: The Latest Insurance Price Increases

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Comments

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Hitman101 19 Jul 2008, 8:06am

I can only think of insurance these days a huge huge rip-off, what almost amounts to a (mafia type) protection racket - It's not that they come round and break your knee caps if you don't cough up the dough, it's the way that they extract money from you and do everthing possible within the law to avoid the responsibility of paying out.

I am not entirely happy with many of the comparison services, as insurance policies have huge contracts with a great deal of terms which include a significant number of exclusion clauses. Until these comparison sites can list ALL of the difference between these policies, then there is no benefit since the best premium might have much tighter exclusions and compensate less well than a policy costing 5% more.

I have noted that there is a tendancy for car insurance policies to quote benefits in relation to a no claims bonus, I am puzzled as to why this is not the case for other forms of insurance. I am also curious as to what happens if someone has accumulated significantly higher no claims - 5, 10, 15, 20, 30, 40, 50 years - do they for fit this all if they move?

This for me is a problem - if I am to acquire insurance for something, I (perhaps naively) want to know that the money I have invested in the insurance is ALL going to be counted towards my no claims if I need to move the insurance.

The original concept of insurance was that everyone puts a fair amount of money in a pot and the pot is used to help those who need it.
These days it seems that Insurance companies are just interested in how quickly can they pocket the money, and that would essentially be the case if you move.

I think that there should be some changes to the way that insurance companies function.

-They should operate as non-profit businesses similar to Building Societies.
-Insurance premiums rates for 1st and successive years should be advertised. The market would change if Insurance companies were compelled to advertise rates! e.g. A advertises rate Year 1£175, 10Years Total £5000 - B advertises rate Year 1 £225, 10 Year Total £3000.
-Policies should be treated as Bank Accounts, if the Policy is moved, then the money accumulated should be moved.
-A claim would forfit some but not necessarily all money in such an account.
-Insurance should perhaps be linked to Pensions, such that the Insurance contributions bump up the value of the Pension and are included in the money paid out from the pension.

I personally see a market here for a new kind of company. A well informed Insurance Consultant can act as a proxy between Insurance companies and customers. For a minimal charge, the Consultant can record the customers minimum requirements in relation to each kind of insurances and can then automatically arrange for the customer to be moved from insurance policy to insurance policy each time a better value policy is made available. The customer should a recieve regular a report indicating for example the Top 20 companies meeting their requirements. Of course this does not mean that any one insurance company will corner the market, however it would take the hassle out of insurance for many people who are otherwise unwilling or incapable of moving.
It would also force insurance companies to rethink their strategy of making easy money if all their customers move after the first year!
Of course the insurance consultant who does take up this could perform this kind of work almost single handedly, since most of the effort in working out the best policies and arranging insurance could be automated with a computer, so the consultant can offer very lean rates and still make a very good income by virtue of the fact that thousands and thousands of insurance customers would take advantage of such a service.

Lancashirelass 19 Jul 2008, 8:13am

You are wrong about the Post Office £50 cashback. I got a better quote from them for Norwich Union (last year I was with Norwich Union Direct who were quoting me an increased premium for this year). I then got my £50 cashback so was £60 better off. I had previously checked on 4 comparison sites and this deal came out the cheapest by far(£99 for Comprehensive,protected NCB insurance for a 1.2 Vauxhall Corsa).If you do this you can't lose! Of course I will be going through the same procedure next year before renewing.However, check your facts Emma! Also check on more than one comparison site as most of them don't cover all insurers.

EmmaLunn 19 Jul 2008, 8:44am

Hi Lancashirelass,
Thanks for your comment. I guess an important point to make is that it's rarely a case of "one size fits all" for car insurance and the best insurer for you might not be the best for someone else. So although the Post Office's £50 worked out the best deal for you it might not necessarily mean it will be the cheapest for everyone. Even taking the £50 discount into account it wasn't one of the top 10 cheapest insurers for my circumstances for example.
However it's great to see you are shopping around and using comparison sites - this rather than falling for marketing tricks is the route to the best policy.

dmarr51 19 Jul 2008, 9:00am

I live in a house which at some time in the past suffered from subsidence my renewal price increases year on year. The work to rectify the subsidence was never a insurance claim as it was done by the person who lived here and checked & signed off by a council building inspector. However due to the wording of the questions that insurers ask for policy quotes we are stuck with the same insurer who just increases the policy costs each year.
My questions are as follows:-

Is it right that insurer should ask if a house has suffered from subsidence in the past?
Answer I guess is yes but surely if the work to rectify the problem has been carried out and inspected then surely that house is no longer at risk of further occurences?? What I mean by way of an example is car insurers don't ask if a car has ever been in a crash and then load the premiums if it has (unless its a category c / d repaired)

The question perhaps that is fairer is- Has your property ever had a claim subjected for subsidence if yes was the work to rectify carried out by an insurance approved contractor and inspected by a buildings inspector??
Why is it that insurance companies are allowed to charge increasing premiums anyway for someone who has never claimed surely the money you as an individual have paid year in year out should be enough profit? After all they haven't paid any of it back have they!!

It seems to me that its just legalised theft. You wouldn't walk into a shop and hand a fistful of cash over on the promise that you might get the goods would you?

Anyway gripe over if anyone has any suggestions to solve my problem it would be appreciated.

Just to recap. Increasing premiums with present insurer, unable to change insurer without having another inspection carried out (cost £1500 to £2000). House is now sat on concrete which is what modern house builders do anyway so why am I penalised for it.

nyoka421 19 Jul 2008, 9:02am

Hitman101 said: "I can only think of insurance these days a huge huge rip-off"
what is so special about "these days"? Insurance companies have ALWAYS used their small print in order to get out of making payments, yet their marketing gives the impression that they are covering more risk scenarios than they actually are.
As an industry spokesman said not too long ago: "but you bought yourself peace-of-mind"!
Ask yourself how much a false peace (of mind) is worth, and make sure you don't pay a penny more for that aspect of your insurance - or should that be don't pay a penny?

oozat 19 Jul 2008, 9:22am

Don't be misled by claims to beat your renewal premium or give you £x back. The small print always includes a phrase such as "subject to underwriting provisions". This means if the firm doesn't want to beat your quotation it can wriggle out of the "promise" This is a particular favourite with those flyers for car insurance.

Hitman101 19 Jul 2008, 9:27am

"these days" was just a turn of phrase, anyway I don't disagree with nvoka421, I'm just no that old!

One thing I take from dmarr51 and agree, that I didnt say was that insurance should not punish non-claimants, rather claimaints should be the ones paying higher premiums after their claim - though fair is fair, they should not be made to pay rip off rates with a view to returning all the money they have claimed, just a slightly higher rate.

What many people don't seem to be aware of is that regardless of what the customer pays, any insurance paid out is often recouped by the insurer through other means. If the claim involves multiple parties as in for example car accidents or mortgage defaulters, the insurer companies will often sue to recover any money paid out and cost to boot. In the case of mortgage defaulters not only does the bank get a handsome handout, plus the money form the sale of the property, but the former owner probably never sees a penny of the money from the sale, and may get sued by the insurer...

Is it me or is the Finance Industry stacking the odds of customers with loans, mortgages or insurance?

Perhaps I should start my own bank/insurance company - it sounds like easy money!!!

mikeybabyflip 19 Jul 2008, 10:02am

even worse is if you have a car & a motorcycle to insure.
My car no claims bonus was not taken into account when I took out my motorbike insurance. But when I made a claim on my motorbike insurance, it affected my car no-claims bonus.
Having their cake & eating it.

rodeorider 19 Jul 2008, 11:59am

I have never believed those claims of "if we can't beat your renewal premium we will give you £x back". Surely all they have to do is beat it by £1 (or even less) and they have fulfilled their offer. Under what circumstances are they ever going to give you £x back? In addition you can probably bet that it will be very difficult to match like for like exactly which gives them another getout.

alibali102 19 Jul 2008, 2:03pm

beware of car insurance companies offering cheap insurance to get your business only to find later that they want to see proof of 9 years or more no claims discount then asking for a lot more money when you cant produce it because a lot of insurance companys only do 5 years max quinn direct have certainly picked up on this and they depend on apathy .fsa here we come

burnt33 19 Jul 2008, 9:21pm

Beware of asking if something is covered by your policy. It is registered as though you had made a claim and you lose your no claims bonus.I am not the only one who has had this experience, so I am warning everyone. Don't trust the insurance industry. They are as straight as corkscrews!

gillianswain 20 Jul 2008, 7:32pm

dmarr51 is correct about "sunsidence" but when I had a survey done for my house years ago it referred to "a small amount of slippage" - very confusing when your young and buying yur first home perhaps. Also if you house has stood for 50 plus years despite subsidence then the chance is that it will continue to do so, so isn't it just another way for the insurance companies to make lots of money. Also most insurance companies try everything to avoid paying out nowadays as has been said before. Myself, I try not to use them and advise people only to insure what is absolutely necessary. As others have said comparrison sites don't tell you what your covered for, so get the companies to send you details of policies before you buy. If they won't send them then don't buy and tell them why you are not buying. It's only if people refuse to deal with them that they will learn.

Mishka102 21 Jul 2008, 6:34pm

I have this very problem every year with Direct Line. E.g. My premium last year for combined buildings and contents insurance was £334. I received my renewal notice two weeks ago and the premium had increased to £750. I called the, said I was outraged at such an increase, they said the best they could offer was a 40% discont, making it £459. I went to the Direct Line site, pretended I was a new customer and got a quote of £307. I accepted the quote and cancelled my old policy. I do this every year but why do i have to jump through so many hops to get a reasonable deal as a loyal customers. These companies should be subject to some form of regulation. I'm sure there are some people, often the elderly who can't afford to be ripped off like this, who just pay the renewal premium without questioning it.

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