Audio algorithms combine to upgrade Bluetooth

An APT - Audio Processing Technology product story

Edited by the Electronicstalk editorial team Mar 28, 2008

APT's apt-X technology combines with SRS Wow HD to provide an advanced leap in sound quality for Bluetooth compared with the standard sound quality of SBC.

APT has signed a strategic marketing agreement with SRS Labs to offer a combined fast-to-market technology aiming to deliver top-quality audio performance for Bluetooth devices.

The first product release of the agreement will see APT's apt-X technology combined with SRS Wow HD, providing an advanced leap in sound quality for Bluetooth compared with the standard sound quality of SBC.

The resulting offering will deliver a significant improvement over standard SBC for both audio and video streaming, providing device makers and consumers with audiophile quality sound for the first time on their Bluetooth devices.

As part of the agreement, APT will also perform a series of technical implementations of SRS technologies onto the CSR BlueCore 5 platform, assuring a continued innovation stream that will provide consumers with highly sought after improvements to Bluetooth audio.

According to Mike Canevaro, VP of Business Development for APT: "We are delighted to be working in partnership with SRS Labs".

"apt-X is regarded as the de facto standard for high quality audio delivery throughout the professional audio and broadcast markets".

"The combination of the apt-X codec and SRS' advanced audio solution, SRS Wow HD, will be especially attractive to device makers who want to stay ahead of the competition in delivering highly innovative stereo Bluetooth products".

apt-X is a professional grade algorithm that brings true hi-fi quality, exceptional low delay and strong error resilience to wireless audio, all attributes that align well with Bluetooth streaming.

SRS Wow HD is the world's leading audio processing technology designed to expand the sise of the audio image while ensuring a rich, superior bass response and clear, high frequencies.

"Current offerings in the Bluetooth market fall quite short of consumer expectations for high quality audio", claims Alan Kraemer, SRS' Chief Technology Officer.

"This partnership will create a series of technical innovations, paving the way for what we believe to be the best possible Bluetooth listening experience for consumers".