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September 12, 2008

Microsoft: US price cut sees Xbox 360 sales double

100% surge in sales of Microsoft console

Blake Snow

According to Microsoft, US retailers saw a 100 percent surge in Xbox 360 sales last weekend compared to the previous one. Starting last Friday, Xbox 360 prices were cut $50-80, depending on the model.

"At $199, Xbox 360 is now not only the most affordable next-generation console available, but it also packs more entertainment punch per dollar than any other consumer electronics device connected to your TV," Microsoft said in a statement.

The boost couldn't have come at a better time for Microsoft. In the first half of the year, monthly sales of PlayStation 3 have overtaken Xbox 360 for second place in the console war, which has been largely dominated by Nintendo Wii since its release in 2006.

See also: Microsoft cuts US Xbox price to below Wii

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