Skip to main content

Digital Lifestyle > News

Friday, 23 May 2008 Analysis: Apple in 2013

Apple will be the digital home by 2013, according to a Forrester Research report

Jonny Evans

Apple’s bid for dominance of tomorrow’s digital home will give rise to a raft of products and services by 2013, a recent Forrester Research report, The Future of Apple, claims.

The analysts believe Apple will leverage its existing products and services to unite home audio and video with technology, creating eight product segments in its pitch for the home.

Among other predictions, the analysts anticipate Apple will release a home media server aimed at consumers, develop an advanced remote control that controls most every music-related device, create a range of highly sophisticated digital photo frames and other devices that play content taken from a home media server.

Forrester also speculates Apple will add Blu-ray support to the Apple TV, and will offer home installation services to help customers create the perfect home media set-up.

"The home destination is where Apple wants to roost," said James McQuivey, an analyst at Forrester Research who co-authored the report with J.P. Gownder.

"We haven't fabricated anything out of fantasy," argued McQuivey, speaking to Computerworld. "There's nothing from 'Star Trek' here. But Apple clearly has bigger ambitions than just the Mac base, so we started thinking about the ways it could get there, and then how they could do that by going to the next level, and then the next level after that.

"Apple has never been about only selling technologies. What it's really interested in, at least since Jobs' return, has been in having a love affair with consumers. And there's no better place for that love affair to culminate than in the home and the living room."

What is this?

<<prev article | back to news index | next article>>

Latest News


More news...