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Apple is preparing to offer films for purchase and download through iTunes in the UK and Canada, reports claim.

The company has reached a deal to offer films from four major Hollywood studios in the UK. The Times reports Disney, Paramount, Twentieth Century Fox and Warner Brothers have all agreed to the deal, but warns the studios have insisted download prices do not undercut the cost of physical DVDs, predicting prices between £6 and £25 per film through the service when it begins.

As they are in the US, films will be available both for outright purchase and for rent. The exact date on which popular films will be made available is yet to be finalised, and the release schedule is up to the studios.

The report adds that LionsGate and MGM have also agreed the deal, though Sony Pictures and Universal Studios have refused to sign-up to it so far, despite that iTunes experience in the US has suggested the extra availability of films online actually boosts interest in films made available.

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