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China: WTO Ruling On PRC Audio And Video Imports – Assistance In The Fight Against Piracy? - Beiten Burkhardt

Thu, 19 Nov 2009 00:00:00 GMT

On 12 August 2009, a WTO Panel issued a decision on "Measures Affecting Trading Rights and Distribution Services for Certain Publications and Audiovisual Entertainment Products", a WTO complaint filed by the United States against China, in which the US claims that China unfairly restricts the import of films, music, books and other works that are copyright-protected.

United Kingdom: Government Introduces New Consultation On Product Placement On Television - CMS Cameron McKenna LLP

Mon, 16 Nov 2009 00:00:00 GMT

The Department for Culture, Media and Sport (DCMS) has issued a Consultation on Product Placement on Television.

China: The Regulation Of Online Games In China - MMLC Group

Fri, 06 Nov 2009 00:00:00 GMT

Competition in the online games market in China is fierce. However, revenues being earned in the market are quite extraordinary.

United States: FTC Approves New Guidelines For Using Testimonials And Endorsements In Advertising; Guidelines Expressly Apply To Blogging And Other Forms Of Social Media - Goodwin Procter LLP

Fri, 06 Nov 2009 00:00:00 GMT

On October 5, 2009, the Federal Trade Commission (“FTC”) announced a revised set of guidelines for the use of testimonials and endorsements in advertising.

Turkey: Promotion Campaigns With Prize Draws - Dulger Law Firm

Fri, 06 Nov 2009 00:00:00 GMT

One of the most common mechanisms preferred in promotion campaigns in Turkey is prize draws. The promotion campaigns including prize draws aims to increase the sales by pushing the consumer to purchase as more purchase gives more chance to win the prize.

United States: Challenging A Competitor`s Comparative Advertising - Frankfurt Kurnit Klein & Selz

Thu, 05 Nov 2009 00:00:00 GMT

Many major advertisers have resorted to comparative claims of product superiority in an effort to stretch shrinking marketing budgets.

United States: Challenging A Competitor's Comparative Advertising - Frankfurt Kurnit Klein & Selz

Thu, 05 Nov 2009 00:00:00 GMT

Many major advertisers have resorted to comparative claims of product superiority in an effort to stretch shrinking marketing budgets.

United Kingdom: Ofcom Announces Proposal For Regulating New EU Online TV Regulations - Matthew Arnold & Baldwin

Tue, 03 Nov 2009 17:33:30 GMT

Ofcom – the UK media and communications regulator – has announced plans for the enforcement of a new law which implements regulations concerning TV-type content online.

United Kingdom: Advertisers Need To Tread Carefully When Using Ex-Employees In Their Material Without Their Consent - Matthew Arnold & Baldwin

Tue, 03 Nov 2009 00:00:00 GMT

J&S Security had a leaflet promoting its security guards with an image of a man in a fluorescent jacket, with text saying: ‘Fully uniformed guards, all guards are SIA Licensed.’

United Kingdom: More Money Now Spent On Online Advertising Than Television Ads - Matthew Arnold & Baldwin

Mon, 02 Nov 2009 09:00:11 GMT

The decline in advertising revenues for television stations and its replacement with online advertising spend has continued apace, with online advertising overtaking the television medium for the first time.

United Kingdom: Sky Rebuked For Advertising High Definition For Sports Events Which Could Not Be Installed In Time - Matthew Arnold & Baldwin

Mon, 02 Nov 2009 00:00:00 GMT

The Advertising Standards Authority has rebuked Sky for advertising its high definition service for coverage of crucial sports matches at a time when it would not have been possible to provide the service in time for people who ordered it.

United Kingdom: Tesco Not Wrong For Using Boots' Higher Online Prices When Research Showed This Was A Reasonable Action To Take - Matthew Arnold & Baldwin

Mon, 02 Nov 2009 00:00:00 GMT

Tesco did not breach the CAP Code when it used the prices on a competitor's web site for price comparison purposes, rather than the cheaper in-store prices.

United Kingdom: ASA Rules That Leaflets Distributed By Business About Its Own Offering Constitute Advertising And Should Be Regulated As Ads - Matthew Arnold & Baldwin

Mon, 02 Nov 2009 00:00:00 GMT

The Advertising Standards Authority – the advertising watchdog – has ruled that a leaflet concerning a proposed new Tesco shop that was distributed by Tesco itself constituted advertising and should be regulated under the CAP Code.

Australia: Productivity Commission Draft Report On Gambling (October 2009): What Does It Mean For The Online Gaming Sector? - Addisons

Thu, 29 Oct 2009 09:00:11 GMT

Earlier today (21 October 2009), the Productivity Commission released its Draft Report on Gambling. The Report represents a significant milestone in Australian gambling regulation and precedes a Final Report to be released in February 2010.

Turkey: Turkish Legal Update - Second Quarter 2009 - Guner Law Office

Thu, 29 Oct 2009 09:00:11 GMT

New measures for foreign currency loans and foreign currency indexed loans.

United States: The Truth About "Green" Advertising Claims - Perkins Coie LLP

Wed, 28 Oct 2009 00:00:00 GMT

Environmentally friendly advertising claims effectively grab the attention of consumers hungry for "green" products and services.

United Kingdom: ASA Adjudications Snapshot - September 2009 - CMS Cameron McKenna LLP

Wed, 28 Oct 2009 00:00:00 GMT

This article provides a selection of the most interesting ASA adjudications from September and a summary of the key issues considered in the adjudications.

United Kingdom: Publicity-Seeking Celebrities Receive Less Privacy Protection From PCC - Matthew Arnold & Baldwin

Fri, 23 Oct 2009 00:00:00 GMT

Celebrities who court publicity will now receive less protection from the Press Complaints Commission if their privacy is infringed.

United States: FTC Consumer Protection Alert: Advertisers, Bloggers, Endorsers and Testimonialists Beware! FTC Revises Guides On Endorsements And Testimonials In Advertising - Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Fri, 23 Oct 2009 00:00:00 GMT

On October 5, 2009, the Federal Trade Commission (FTC) voted to revise its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980.

Australia: Productivity Commission Draft Report On Gambling (October 2009): What Does It Mean For The Gaming Machine Sector? - Addisons

Thu, 22 Oct 2009 00:00:00 GMT

Yesterday (21 October 2009), the Productivity Commission released its Draft Report on Gambling. The Report represents a significant milestone in Australian gambling regulation and precedes a Final Report to be released in February 2010.

United States: FTC Approves Final Revisions To Advertising Guides Concerning Endorsements And Testimonials - Morrison & Foerster LLP

Mon, 19 Oct 2009 09:00:36 GMT

On October 5, 2009, the Federal Trade Commission (“FTC”) announced the release of long-awaited revisions to its Guides Concerning the Use of Endorsements and Testimonials (the “Guides”), which take effect on December 1, 2009.

United Kingdom: OFT Launches Two Advertising And Pricing Market Studies - CMS Cameron McKenna LLP

Mon, 19 Oct 2009 00:00:00 GMT

On 15 October 2009 the Office of Fair Trading (OFT) announced that it is undertaking two new market studies which are aimed at clarifying and updating the understanding of consumer harm that arises from potentially misleading advertising and pricing.

United States: FTC Announces Revised Guides For Endorsements And Testimonials - Loeb & Loeb LLP

Thu, 15 Oct 2009 00:00:00 GMT

The Federal Trade Commission announced that it has completed its review of its Guides Concerning the Use of Endorsements and Testimonials and issued a final, revised version of the Guides.

United States: U.S. Copyright Act Termination Provisions May Have Significant Impact On Transactions Involving Intellectual Property - O'Melveny & Myers LLP

Tue, 13 Oct 2009 00:00:00 GMT

Recent press reports regarding copyright termination notices filed by the heirs of famed comic book illustrator Jack Kirby as well as a recent decision by a federal District Court in a long-running case regarding termination notices filed by the heirs of "Superman" co-creator Jerome Siegel both serve as timely reminders of the substantial complexity of copyright and other intellectual property issues raised by the transfer of valuable intellectual property assets and the critical importance of

United Kingdom: Crackdown On Websites Selling Electronic Goods - Penningtons Solicitors LLP

Mon, 12 Oct 2009 00:00:00 GMT

A recent EU-wide investigation into misleading advertising and unfair practices on websites selling consumer electronic goods has revealed that 55% of 369 websites investigated showed irregularities.